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Impact

Each edition of IMPACT informs you of your great four-weekly promotion offers but with the added benefit of specific category information to help you make the right trading decisions week in week out.

The Xtra Local Pre-amble details the promotional lines for that particular period. It also highlights the promotion mechanics and supplies cost to retailer and POR information.

The Order form is a duplication of the pre-amble. Retailers simply fill in the quantities they require for each line and either fax back to the depot or take to the depot with them when they are shopping.

Xtra Local customers can download the latest pre-amble here. You will need to be logged in to view these files.

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Impact Issue 5

Impact Issue 5
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Xtra Local Retail Club – Xtra Local delivers great value to consumers and strong promotional cash margins for the Independent Retailer. The customer benefits from a six week buying in period across these deeper cut exclusive member deals. The products are offered on a sale or return basis and the customer needs to buy into all the deals advertised on the leaflet to participate. Customers receive FREE POS kits including personalised promotion leaflets to distribute to their customers, order form featuring promoted products, A3 window bills and full colour shelf edge labels. Customers are given help and support from the depot Sales Development Manager.

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